One handbag, a whole wardrobe of looks. Slip on a new shell for brunch, the office or a summer wedding — no repacking required.
[Brand story — two or three sentences from OMG Shelle on who she is, where the line is designed, and what “southern charm” means to the brand.]
Meet ShelleFirst look at new shells, private sales and a little southern hospitality in your inbox.
Every shell slips over its matching base in seconds. Pick your base size below to see the shells made for it.
New to interchangeable bags? Here’s how it all fits together.
Ask us a questionThey’re the four base sizes. Every shell is made for one size, so start with the base that fits your day and shop the shells made for it. [Dimensions for each size]
Yes. Shells wrap around a base bag, so you buy the base once and change your look with shells from then on.
Handles clip onto the base, so you can pair any handle with any shell on that base. [Handle compatibility notes]
[Processing and shipping times]
Yes — a gift card lets her pick the shell she loves. [Gift card amounts]
[Product description — fabric, finish and the details that make this shell special.]
Shells attach to your base bag with magnetic closures. Pop the shell off, slip the new one on — your wallet and keys never leave the base.
[Dimensions and materials]
[Shipping and return policy summary]
A few things folks ask before they fall in love with a new shell.
Ask us a questionShells attach to your base bag with magnetic closures. Pop the old shell off, slip the new one on and press the magnets into place — it takes seconds.
Each shell is made for one base size. Choose Petite, Classic, Demi or Prima above to match the base you own. [Link to size guide]
No — your wallet, keys and everything else stay inside the base. Only the outside changes.
[Care instructions for this material]
[Return and exchange policy summary]
[Opening paragraph — who Shelle is, where she grew up, and the moment the idea for OMG Shelle began.]
[Second paragraph — what makes the collection distinctly southern: the colors, the details, the occasions it’s designed for.]
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OMG Shelle is built on MICHE’s interchangeable handbag — one base bag, endless shells. We bring that same clever idea a little southern polish.
Visit MICHE[A short personal note from Shelle — one or two sentences in her own voice.]
Shelle Founder, OMG ShelleQuestions about an order, finding your base size or carrying OMG Shelle in your boutique — we’re always glad to hear from you.
Your note is on its way. We’ll be in touch within [RESPONSE TIME].